When creating something appealing the first step is knowing my audience and having a solid understanding of the message I am sending forward and how to get desired audience results. A lot of my personal work is geared for social media engagement so fun movements of objects and people added with funky colors and music is a choice. My career path into entertainment products, television, and film may posses the same level of attention to detail. Designing animations, editing marketing assets or editing videos means first understanding what marketing campaigns worked in the pass and being creative in my approach to understanding my audience. Colors theory, typography and layout, clear written messaging and brand identity are all aspects considered before a final project is delivered.